The seminar will take place next Tuesday, May 24 in the office of Core Media.
Guest speakers on the day will discuss “why brands that move from Advertising Funded Programming (AFP) to Advertising Created Programing (ACP) might stand to win”
On hand will be Brian Keating, group brands director at AIB who will provide an overview of The Toughest Trade as a case study and the role of AFP for AIB.
Dermot Rigley Head of Commercial, RTE Sport & TV Sponsorship with RTE Sport will discuss the media side of the story for The Toughest Trade, and outline considerations, challenges and opportunities in AFP.
Jill Downey Managing Partner at Livewire will overview the role that Advertiser Funded and Created Programming can play in the marketing mix, while her colleague Jamie Macken at Livewire will facilitate a panel discussion as well as Q&A from attendees.
Register and book at https://advsponsorship.eventbrite.ie