The Irish Times has been nominated in two categories for the INMA Global Media Awards 2016.
The nominations are for Best Marketing Solution for an Advertising Client, for the highly successful ‘AIB Start Up Academy’ campaign, and Best Native Advertising, for the multiplatform, content-led Kenco ‘Coffee V’s Gangs’ campaign.
For the AIB entry, the brief, provided by AIB’s agency Starcom, was to help further enhance AIB as the leading bank for start-ups and to extend the reach and recall of The AIB Start-Up Academy. The partnership aims to further enhance brand perception of AIB amongst the start-up community. The partnership allows both partners to engage with start-up customers in a positive and on-going way.
For the Kenco Coffee V Gangs campaign, Kenco took 20 young people, selected by local NGOs, and enrolled them in a one-year training course to give them the skills to work in the coffee industry. The Irish Times set about creating a multiplatform content lead solution, across digital and print platforms, incorporating the best use of writing, video, audio and images to convey a real and honest portrayal of the people, places and issues involved, meeting all objectives set out in the brief, provided by Kenco’s agency at the time of commissioning, PHD.
Dedicated to surfacing the best ideas in media worldwide, the INMA Global Media Awards competition received 699 entries from 264 news brands in 40 countries, of which 117 made the final shortlist. The 40 first-place winners, regional winners, and the international “Best In Show” will be revealed at the Global Media Awards Dinner Tuesday, May 24, at the Victoria and Albert Museum in London, at the conclusion of the 86th Annual INMA World Congress.
“The best place for media companies to look for ideas and inspiration is internationally,” said Earl J. Wilkinson, executive director and CEO of INMA. “And what we see in the finalists for this year’s Global Media Awards are aspirational brand stories connecting with audiences, delivering value for advertisers, and making a commitment to innovation.”
Irish Times Business to Business Director, Viv Mc Kechnie, says: “Commitment to innovation in publishing excellence is nothing new to the Irish Times, and this, the latest acknowledgment from a global community, reaffirms our core purpose which has been to produce content that is trusted, appropriate and engaging, values that have not wavered in over 150 years”.