The new practice, which is being headed by Sarah Brewer and Suzie O’Dea, will offer new clients a dedicated and experienced consultancy which will span across consumer brand strategy and campaign development, social media, content creation and sponsorship management and activation.
TRA Brands currently handles some of Ireland’s biggest brands and clients including Fáilte Ireland, Bord Na Móna, Bacardi, Mazda, Powerscourt Hotel Resort & Spa, IAPI, An Post and Kerry Foods.
Over the past year, the consumer and sponsorship division of The Reputations Agency has experienced significant growth with a number of high profile new business wins including SuperValu, Swatch, General Mills and Stena Line. New appointments at TRA Brands include Liz McNulty as Senior Account Manager.
Commenting on the launch Niamh Boyle, Managing Director, The Reputations Agency, said “We are delighted to launch our new TRA Brands practice. Across our three practices’ – TRA Brands, Corporate & Financial PR and Reputation Management – we tell brand stories and manage the reputations of some of the biggest firms operating out of Ireland. Using global and local insights which shape and inform our thinking, we deliver smart strategies and great ideas with a single-minded focus – getting your brands and companies talked about.”