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Bonfire & Starcom Bag Power NI Accounts

Sean Hynes, Managing Partner and Ian Doherty, Managing Director, Bonfire 

The Dublin-based agency Bonfire has won the creative account for Power NI, the largest utility company in Northern Ireland following a pitch process that involved a number of Irish and UK agencies. Starcom, meanwhile, has won the media account.

Power NI is part of the Viridian Group, the largest independent energy provider on the island of Ireland with revenues in excess of £2bn. Viridian also owns Energia, which operates in the Republic of Ireland market.

“We’re really thrilled to be working with the Power NI marketing team on such a well-known and established brand,” says Ian Doherty, managing director of Bonfire.

Clients of Bonfire include Dunnes Stores, Aveeno, Kerrygold, Tullamore Dew, Johnson & Johnson, Splenda, Eddie Rockets, Alone and Universal Pictures.

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