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Kay McCarthy to Address EuroBest Festival in December

MCCP founder and managing director Kay McCarthy will be one of the speakers at the annual EuroBest Festival and ASI’s European Radio and Television Symposium.

A sister festival of Cannes Lion, Eurobest will be held in Helsinki and promises to bring together some of the greatest creative minds across the continent. The 2014 programme features a host of industry legends and creative powerhouses, such as Debbie Weinstein, director of brand solutions & innovations with YouTube/Google, and Rob Reilly, global creative chairman with McCann Worldgroup, who will share ideas and discuss learnings with the 1,800 + delegates. The festival, due to run from the 1st – 3rd December is where the continent’s creative community comes together to learn, collaborate and network.

McCarthy will talk about “The Next Generation of Marketing Leaders” and she will address the 5 pitfalls all potential leading marketers should avoid in order to achieve great success. Earlier this year, she spoke at Cannes on the topic, Planning for the Death of Planning.