Not content with turning heads with their client campaigns, the Leeson Park-based ad agency Chemistry has gone for an extreme makeover as part of a drive to raise money for client the Irish Cancer Society’s ‘Paint it Pink’ campaign for breast cancer.
As part of the drive, the Chemistry has painted its building in pink, much to the bemusement of its neighbours on leafy Leeson Park. As it’s all in a good cause, local residents are donating money to ensure the building will be returned to its previous, more acceptable colour. Other initiatives undertaken by Chemistry and its staff include people dying their hair pink as well as the use of the colour in all official photographs of staff on social media platforms like LinkedIn.
As this is for a very worthy cause, Adworld.ie would urge its readers to donate money to the Irish Cancer Society’s Paint it Pink campaign. You can also donate online through Chemistry’s MyCharity page mycharity.ie/event/chemistrypink.