A total of €206.22m was spent on TV advertising in 2013 according to figures compiled by KPMG for TAM Ireland.
This is the first time that the TV industry has agreed to supply independently verified advertising revenue figures which cover spot advertising, AFP, sponsorship and product placement revenues.
With the total market estimated to be worth around €700m last year, it meant that TV accounted for around 30% of all ad spend in Ireland.
While it is generally believed that ad revenues declined by 3% in 2013, TV would have appeared to have bucked this trend experiencing just a slight dip of just 1% on the comparable figures for 2012.
TAM Ireland figures also show that the average Irish adult views TV for 3 hours 25 minutes s every day and that 91% of this viewing is live TV while 9% is time-shifted.