EBS is the first advertiser to use the new Luas advertising formats to promote its mortgage offering to customers.
According to Rhoda McDonagh, marketing manager at EBS, “due to the fact that our new creative is short and snappy, we wanted to find an exciting way to showcase this message. We felt that the outdoor medium was a perfect fit for our new campaign and the Luas in particular was a great way to reach our target market of adults aged 25-44. We are also delighted to be the first advertisers to use the new Luas formats, which increased the impact of our campaign on the Luas.”
Planned by Starcom and Source out of home, the EBS Mortgages campaign is running on Adshel, CommuterPoints, T-Sides, Luas Columns and an internal tram domination, 48 Sheets, 96 Sheets, Golden Squares and Phone Kiosks. EBS are also running an advertising domination at Pearse Station, which features Transvison and vinyl wraps on ticket barriers and escalators.