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Isobar Enters Irish Market

The UK digital agency Isobar, which is part of Dentsu Aegis, has formally set up in the Irish market following the rebranding of Lucidity Digital this week.

Lucidity Digital, the Dublin-based digital agency was acquired by Dentsu Aegis Ireland last year and has rebranded to Isobar. This follows the acquisition of Lucidity Digital last year by Isobar’s parent company, Dentsu Aegis Network.

Founded in 2003, by Guy Fagan and Jim Cassidy, Lucidity had a turnover of €1.2m in 2012 and a profit of €100,000. The company, which is located in Rathmines, employs 28 staff. Clients include Eircom Group, Britvic, HSE, RTÉ and Salesforce. The firm is now planning an aggressive new business drive and expects to double its staff to 60 over the next 2 years. Ciaran Farrell, the former business development director of ICAN, has also joined the agency as business development director.

For its part Isobar is a major international digital agency with a staff of over 3000, located in 67 offices in 40 different countries worldwide.

According to Jim Cassidy, managing director of Isobar, “being part of such an innovative company like Isobar will be of huge benefit in providing our clients with the Isobar philosophy of ‘ideas without limits’. Being able to access the creative and technology skillsets of 3000 digital professionals around the world means we are always on the cutting edge of digital; whether that’s world class e-commerce solutions from our US colleagues, insights into mobile technology from our offices in Asia or any of the award winning creative from around the globe, this gives us the ability to offer our clients a real competitive advantage.”

Speaking at the launch of Isobar’s new Irish operation in Dublin this week, Robert Horler, CEO Dentsu Aegis Network Northern Europe Announcing the arrival of Isobar in Dublin at last night’s launch event in The Marker Hotel, Dublin, Robert Horler, CEO, Dentsu Aegis Network Northern Europe said: “We are fortunate to have superb digital pioneers joining our leadership team in Dublin. Through the launch of Isobar Dublin we’re bringing our ‘borderless thinking’ to Irish clients, and to international clients that operate here. We believe that the addition of Isobar in Ireland will play a significant role in the fu­­ture development of our company.”

Liam McDonnell, CEO Dentsu Aegis Ireland, said: “The Irish economy is now expanding again, helped by the strong technology sector here, given the number of major international companies that are headquartered in Dublin, it is vital for Isobar to have a local presence. Lucidity Digital is a perfect fit, so we’re proud to be able to incorporate it into the Dentsu Aegis Network and Isobar families.”

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