In what is a media first for an Irish bank, AIB has tapped into the power of Google Hangout to develop a series of online seminars for its customers.
The first seminar, which covered mortgages, was delivered on June 16th and further plans to use Google Hangout for other product offerings, are already in the pipeline
According to Bridget O’Donoghue, Head of AIB Consumer Marketing, “The Google Hangout offers us a flexible and innovative way to engage with the consumer. Applying for a mortgage is an important decision and our customers need to be well informed. With busy schedules we understand it can sometimes be difficult to get into a branch to speak to one of our mortgage advisor. However, through the AIB Mortgage Google Hangout Seminar we offer anyone the ability to have the same experience through their desktop, tablet or smartphone.”
According to O’Donoghue, AIB intends to use Google Hangout to deliver seminars on a wide range of products and services the bank offers.
“We feel this is an excellent example of our pursuit to raise the standard of communication in our industry and provide customers with information in an innovative and accessible way. A huge amount of work went into bringing this first to market initiative to life which was led by the AIB Consumer Marketing Team and the support of Google and our media partner Starcom.”
Antaine Conway, client director from Starcom adds: “It’s fantastic for us when we get to work with a client like AIB, who is actively driving innovation in their industry. The Google Hangout to date has been a challenge for brands in Ireland to utilise. With such exclusive access to experience and expertise on a very relevant subject for consumers the AIB Mortgage Google Hangout Seminar offers a first of its kind experience, not just with one of the country’s biggest brands but the largest mortgage lender in Ireland.”
“More and more Irish people use the internet to research before making big and small decisions and companies are looking for ways to provide the information their customers need in an accessible way. Using a live Hangout on Air on Google+ to explain the mortgage application process is a perfect example of AIB using an online platform to help their customers to understand a complex process in a new and engaging way,” says Cian O’Mongáin of Google.