Breaking News

RTÉ Delivers New Campaign for SKODA

RTÉ Delivers New Campaign for SKODA

RTÉ Media Sales - Digital, in collaboration with MediaCom Dublin, delivered a unique rich media takeover for ŠKODA Ireland.

More »

RTÉ Delivers New Campaign for SKODA Digital Ad Spend Rises by 34% to €262m Media Awards: Shortlist to be Published on Tuesday Media Awards: Calling all Fashionistas Electric Media Forges Partnership with Outbrain Sunday World Gets a Makeover Dubliners Know the ABCs of QSRs Insight of the Week: Sports Fanatics Win Tickets for Taste of Dublin

AdWorld Features

Creating Loyal Customers

Brandfire has been successfully connecting brands with loyal customers for the past three years. The company's managing director Nuala Canning talks to IMJ.

 

More »

Customer Loyalty in the Digital Age

With FMCG brands facing intense competition and big demands from retailers a disconnect between the brand and the customer often occurs. By using technology, however, FMCG brands can regain some lost ground by rewarding consumers, writes James Lenehan. More »

What Makes You Think Customers Like your Content?

Getting your brand's content strategy right is critical if you want to form meaningful and engaging relationships with your customers. If you fail to get the basics right, don't bother, writes Sheena Horgan. More »

Getting the Best of Agency Talent and Value

The client-agency relationship needs to be built on a shared vision and partnership that embraces innovation, transparency and constant value creation, writes Una Herlihy. More »

Following Right Through to Retail

Point-of-sale is often the poor relation of other marketing disciplines but it should never be underestimated, writes Timmy McGann.  More »

Informing Marketing Strategies

As more and more brands seek to unleash the power of their data, opportunities will be created for specialist data- focused agencies to step into the breach and help them understand it and put it to use. John McGee talks to TADATA's managing director Gary McLoughlin. More »

Trends We Don’t Need

An aversion to risk and developing bland consumer insights that will go nowhere, are just two of the things that could undermine the advertising industry writes Mark Millard. More »

Shared Ambitions

The relationship between a client and its advertising agency is hugely important and when not managed properly it can lead to a breakdown in communication and, ultimately, a parting of the ways. But it need not be like this, writes Una Herlihy. More »

The Resurrection of Anticipation

If agencies can encourage consumers to anticipate and make it easy for them to participate, who knows what can happen next, write Dee Gunning and Rob Maguire. More »

Planning for the Death of Planning

Fresh from her recent presentation at the Cannes Lions Festival of Creativity, Kay McCarthy outlines some of the key points she made about the need better planning and insights within the advertising industry. More »