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Core Media Sets up Sponsorship Agency

Core Media Sets up Sponsorship Agency

Core Media has announced that it is setting up a new sponsorship agency called Livewire.

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Core Media Sets up Sponsorship Agency Spending on Christmas Gifts to Rise Again in 2014 In VOD We Trust Says IAB Survey Tourism and Travel Research Reveals that ‘Staycations’ are Popular Amongst Irish People TV3’s Red Rock Embarks on New Campaign JCDecaux Launches Digital Shopping Network Insight of the Week: Strategic Savers and Convenience Kings/Queens

AdWorld Features

Trends We Don’t Need

An aversion to risk and developing bland consumer insights that will go nowhere, are just two of the things that could undermine the advertising industry writes Mark Millard. More »

Shared Ambitions

The relationship between a client and its advertising agency is hugely important and when not managed properly it can lead to a breakdown in communication and, ultimately, a parting of the ways. But it need not be like this, writes Una Herlihy. More »

The Resurrection of Anticipation

If agencies can encourage consumers to anticipate and make it easy for them to participate, who knows what can happen next, write Dee Gunning and Rob Maguire. More »

Planning for the Death of Planning

Fresh from her recent presentation at the Cannes Lions Festival of Creativity, Kay McCarthy outlines some of the key points she made about the need better planning and insights within the advertising industry. More »

Lovers of Advertising

The role that advertising plays in the different life stages of consumers is an important consideration for brands when creating their campaign strategies, writes  Eimear Faughnan. More »

Keep Doing What You Do Only Better

Marketers and their agencies need to slow down a little and take stock of what's important and what delivers when it comes to the long-term health of a brand, writes Patrick Hickey. More »

If it isn’t creative, it doesn’t sell.

The Irish advertising industry needs to start a revolution - one that is inspired by clients but embraces creativity, effectiveness and ultimately results, writes JP Donnelly. More »

Defining the “C” Word

Great creativity is the heart and soul of great advertising yet there are many things that can derail the creative process and ultimately dilute and even undermine the campaign's objectives, writes Orlaith Blaney.

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Read all About It

Irish newspaper readers value the daily and weekly supplements that most news brands publish, writes Eimear Faughnan. Modern newsbrands don't just trade in news and views but increasingly communicate to readers on many different levels through the use of their supplements. More »

Setting the Stage for Successful Shopper Marketing

For a successful shopping marketing campaign, it has to be a win, win win for the retailer, the brand and customer, says Simon Betson.

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