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INM Launches New AI-Powered Marketing Tool for Advertisers

Independent News & Media (INM) has launched a new artificial intelligence-powered marketing tool that helps advertisers optimize their advertising campaigns on group websites. Called INM...

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Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

The Tyranny of Positivity

The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...

Radio’s Big Challenge

Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...

Influencer Marketing: Caveat Emptor

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...

Opportunities & Challenges in Content Marketing

You want to see traffic to your brand’s website grow and you want new customers to engage with your business online. But how do...

TGI INSIGHTS

Insight of the Week: Festival Revellers Get in the Groove

Around 12% of adults in the Republic of Ireland - just under half a million people - have attended a music festival in the...

Account Wins

Boys and Girls Picks Up Barnardos Account

Following a competitive pitch, Barnardos children’s charity, has appointed Boys and Girls (to work with it for the next five years. Fergus Finlay, CEO, Barnardos...

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Irish Consumers Place Trust in News According to Research

  International research, published by the Reuters Institute, has found that Ireland has a higher trust in news media than the international average. The survey...
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