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ICAN Bags Absolut & Hennessy Digital Account
The Communicorp-owned digital agency ICAN has picked up the digital and social media accounts for Absolut vodka and Hennessy brandy.
Looking at the Digital MirrorAdopting a digital strategy for a newspaper can meet with opposition, but careful planning and staff commitment, writes James McNamara. More »
Online shopping has raised consumer expectations in the real world, explains Sarah Love. At this year's ECR conference, Ken Hughes from Glacier Consulting shared some clever insights and some very thought-provoking theories.More »
Experiential – The Measurable Marketing ToolCommunication is moving from story telling to story sharing which leads to easier measurable results for campaign analysis, writes Neil Devlin. More »
Handle with CareFor all the commercial promise of improved digital data, RTE understands that it cannot take its audience for granted when it comes to how their information is used. Paul Golden talks to Conor Mullen, commercial director, RTE Digital. More »
Demystifying Mobile SearchCustomers are now searching the web on all manners of mobile device, but it is crucial that businesses are aware of what device customers are using and what exactly they are looking for, explains Jamie Dowling. More »
Creating Loyal Customers
Brandfire has been successfully connecting brands with loyal customers for the past three years. The company's managing director Nuala Canning talks to IMJ.