Saturday, September 23, 2017

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IAPI to Showcase Classic Irish Advertising at Special Screening in IFI

IAPI will be reeling back the years with an event that celebrates Irish advertising history in the IFI in Dublin’s Temple Bar on Monday,...
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The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

The Rise of the Smart Speaker

About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...

Making the Social Connection

UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...

Don’t Fight it, Change it

Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey. Agencies...

In Praise of PR

Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...

A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...

When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

TGI INSIGHTS

Insight of the Week: The Bottled Water Drinker

The popularity of bottled water is hardly a new phenomenon. According to latest 2017 data from Kantar Media’s TGI study of consumer behaviour and...

Account Wins

OMD Wins Cairn Homes Media Account

OMD has picked up the media account for Cairn Homes, one of the country’s top house-building firms following a competitive pitch. According to Ruchika Hassan,...

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Javelin Picks Three Start-ups for Anniversary Bursary Competition

The creative and media agency Javelin has announced the winners of its Start-up Bursary competition. Three companies - ProU, Parkpnp and Coindrum - were chosen...
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