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Rothco Art Director Set for Mongolian Adventure
Paddy Thunder, art director with Dublin-based agency Rothco, and two of his friends, are preparing to drive all the way to Mongolia to raise money for charity.
Direct is BestBrands and advertisers are constantly looking for new ways to directly target and engage their consumers. Recent research shows that traditional direct marketing, in the form of direct mail, is still an effective way of targeting specific audiences, writes Eimear Faughnan. More »
Want to sell some beer or toilet paper? Use a cute little pup or cat in your advertising, writes Sheena Horgan. As well as being "man's best friend", is it possible that canines could also be advertising's best friend? This is what was posed by a colleague whilst discussing the incredibly cute McVities ad campaign.More »
When Promotional Marketing Really Shines
The effective use of promotional marketing techniques and strategies can significantly boost your bottom line, writes Sara Callanan.More »