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DDFH&B, Krow & Kessel Kramer Make Aer Lingus Shortlist

DDFH&B, Krow & Kessel Kramer Make Aer Lingus Shortlist

DDFH&B, Krow Communications in London and the Amsterdam-headquartered Kessel Kramer have been shortlisted for the Aer Lingus creative account.

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DDFH&B, Krow & Kessel Kramer Make Aer Lingus Shortlist Battle of the Ad Bands Set for November 30th AAI Toolkit Video: Creativity and ROMI Insight of the Week: Irish Motorists Love Radio Awards Deadline Extended to Oct 13th

AdWorld Features

Read all About It

Irish newspaper readers value the daily and weekly supplements that most news brands publish, writes Eimear Faughnan. Modern newsbrands don't just trade in news and views but increasingly communicate to readers on many different levels through the use of their supplements. More »

Setting the Stage for Successful Shopper Marketing

For a successful shopping marketing campaign, it has to be a win, win win for the retailer, the brand and customer, says Simon Betson.

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The New Consumer and the Sharing Economy

Consumers have morphed into prosumers and the conspicuous consumption habits of the nineties and early noughties have now been cast aside. Brands had better take note, writes Pádraig Staunton. More »

The Power of the Supplement

Newspaper supplements and magazines, have become an integral part of the reader experience and help drive circulation for newspaper groups, writes Paul Golden.

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It’s About Conversations, Right?

By outsourcing certain marketing functions, companies can concentrate on growing their brand and ultimately enhancing the bottom line, says Niamh Higgins. More »

Your Face Rings a Bell

Facial expressions paint a rich canvas of emotional response that provide invaluable insight into advertising and brand effectiveness for marketers, writes Sonya McGuirl.

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Young, Free and Engaged

Despite competition from other media, radio continues to exert a powerful commercial influence on young people across Ireland and, when combined with social media, it is being viewed as a 360 degree solution for brands, writes Paul Golden. More »

Tuning in or Fading Out?

Despite a fragmenting media landscape, radio still provides brands with a strong platform from which they can engage with their target audiences, writes Eimear Faughnan. More »

Interesting Conversation

People want to chat. Sometimes they even want to chat with brands. Conversations can be interesting, and conversations can be incredibly boring. More »

In Marketing We Trust (Or Do We?)

With confidence in traditional marketing showing signs of eroding, marketers need to be a little bit more responsive to the needs of their customers, writes Sheena Horgan. More »