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Breaking News

O2 Media & Kerry Foods Score at AIM Awards

O2 Media and Kerry Foods were the big winners at the All Ireland Marketing Awards which were held last night in the Burlington Hotel.

Musical Chairs in the Market Research Industry

A number of key appointments have been made in the Irish market reseach industry over the past few weeks.

Staunton Takes Over as MD of Havas

Pádraig Staunton has been appointed as the new managing director at communications firm Havas Worldwide Dublin.

Insight of the Week: Holidays are Comin’

With Summer practically upon us, many families will make the most of the summer holidays by going on trips to all sorts of locations, spending large amounts of money as they go.

Dooley to Head Up AAI

Barry Dooley has been appointed as the new chief executive of the Association of Advertisers in Ireland (AAI).

Taste of Dublin: Special IMJ Offer

Adworld.ie and IMJ have teamed up with Taste of Dublin 2013 to offer 10% off all tickets to this weekend long food extravaganza.

AdWorld Features

Paper, pricing, printing and paywalls

The newspaper industry has been through some difficult times in recent years as events at Thomas Crosbie Holdings and The Sunday Business Post have shown. However, the online universe could yet prove to be the saviour of the industry as advertising spend continues to flow into digital. More »

The Value Proposition

Market research firms are increasingly combining the old and the new to add value to the data and research they produce on behalf of their clients. More »

Responsibility in App Land

Apps may still be all the rage in the mobile marketing community but when it comes to apps for children, brands, marketers and developers need to be more responsible and ethical, writes Sheena Horgan.

Mighty Oaks from Little Acorns Grow

In the space of just six years, the Dublin-based Acorn Marketing has grown from a staff of three to 72 and by the end of 2013 it will have opened offices in seven different cities around the world. More »

The Parvenu Platforms

Facebook and Twitter would appear to have the social media universe boxed off. However a number of new social networks are also vying for the hearts and minds of users, says Dale Longmore of Brand Social. More »

Proof Positive

The Alternatives Marketing Watch Survey was carried out in December 2012 among senior marketers in leading medium- large businesses, Bernie Keogh outlines the key findings. More »

Is Teaching the New Selling?

Most of your potential customers are not looking for you. Nor are they looking for your service, or information about the problems you solve, says Damian Applybe. More »

The Twin Vices

The New Year heralds a new start for many consumers who begin 2013 with the drive to give up, at least temporarily, the notorious vices of cigarettes and alcohol. More »

Fast Forward 2013 – Bring it On!

IMJ asked a number of people from the media, marketing and advertising industry to give their views on what lies in store for 2013. More »

The Rise of Branded Journalism

Increasingly brands are looking at content as another way of engaging with elusive customers and of course some brands are better than others, writes Ray Doyle. More »