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Tourism Ireland Woos Spanish Consumers with New GoT Campaign

Fresh from its Game of Thrones-inspired victory in Cannes, Tourism Ireland is using series seven of the popular TV drama to promote Northern Ireland...
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When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Getting the Most from Your Sponsorship

Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...

Making Shoppers Happy

While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...

Why Creativity Matters

Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones. Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...

Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

TGI INSIGHTS

Insight of the Week: The Truth About Cats and Dogs

Dogs are by some distance the most popular pet in the Republic of Ireland, according to latest data from Kantar Media’s TGI study of...

Account Wins

Mediavest Picks up Irish Distillers Media Account

Following one of the biggest pitches of the year so far, Mediavest has been appointed by Irish Distillers Pernod Ricard as its agency of...

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Radical Bags Two Awards at Global Content Marketing Awards

The Core Media-owned Radical has won two top awards at the global Content Marketing Awards 2017. The agency achieved the honours in the ‘Best Content...
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