Breaking News

CityJet Inks Ad Deal with AD2ONE

CityJet, the European regional airline with headquarters in Dublin, has launched a bespoke online advertising platform which will be managed by digital sales agency AD2ONE Ireland.

Cassin Sells DMA to New Agency

DMA, one of the top integrated marketing agencies in the country, has been acquired by a RichardsDee, a new branding and communications agency, founded by Simon Richards and Celine Dee.

Electric Media Lands eBay Deal

Electric Media, the digital sales agency in which the Irish Times is a shareholder, has inked an exclusive deal with the world's largest site eBay.

McGrath Takes Over at TAM Ireland

TAM Ireland has appointed Jill McGrath as the new head of its TV audience measurement service.

Media Awards Adds Creative Category

The organisers of the Media Awards 2012 have announced that a new creative category has been added to the line-up.

McDonald’s App Links with Communicorp

Mediaworks, which is now part of Core Media, has launched an innovative mobile app for its client the fast-food giant McDonalds.

Media Awards 2012: Call for Entries

The clock is ticking and there is now a little less than three weeks to go until the closing date for entries to the Media Awards 2012.

IDMA Launches Pitch Doctor Service

The Irish Direct Marketing Association (IDMA) has launched a new online portal that will introduce brand owners to leading direct marketing agencies around the country.

AdWorld Features

Creating True Value in your Brand

Annually, Millward Brown BrandZ^TM values the world's consumer brands and most famously derives the global Top 100. 2011 marks the first time in a decade that Millward Brown Ireland has conducted it, being commissioned by a group of WPP Ireland companies More »

The Blaney Bunch

One of the most outspoken and passionate ad agency bosses, Orlaith Blaney talks to John McGee about the industry's many problems, what needs to be done to sort them out and what it is like to work with Jedward. More »

The Data Gold Rush

Data acquisition is the new gold rush for the advertising industry, as David Hayes found out on a recent trip to Silicon Valley. More »

An Industry Undermined

Short-termism and a lack of transparency are undermining the future of the Irish advertising industry, writes Patrick Hickey.

Mad Men Wanted

The life has been sucked out of agency land and clients and their brands will ultimately suffer as a result, according to one Advertising Insider who, for a variety of reasons, declined to be named. More »

TV is the Future of Advertising, or is it?

As brands consider the full range of digital opportunities offered by new technology and usages, they may still conclude that TV is the future of advertising ... just not in a traditional way, writes Sebastien Sicot. More »

Failure to Engage

With Dáil Eireann about to return from the summer recess, there has been intensified activity around proposed changes in regulations impacting on the marketing of certain foods and drinks to children and also the marketing of alcohol. More »

The Brand Pursuit

Earlier this year, the Broadcasting Authority of Ireland made its widely-anticipated announcement to permit product placement on Irish television. Is product placement the ideal complement to a traditional advertising campaign, asks Eimear Faughnan. More »

Six Key Themes - One Idea

The future of advertising is robust and despite the trying economic times, the brave and talented will survive but it will require change, not just evolution, writes Kay McCarthy. More »

Big Brands and Big Plans

As one of the top three agencies in the country, Irish International has been enjoying a good run recently. The agency's managing director Ian Young spoke to John McGee. More »