Monday, February 8, 2016

LATEST NEWS

Irish Sponsorship Market to Grow 5% in 2016

With the UEFA Euro 2016 and the Olympic Games in Brazil set to take place this year, the Irish sponsorship market can expect to...

INTERNATIONAL NEWS

Coke Unveils New Global Marketing Strategy

Coca-Cola has unveiled a new global marketing strategy that will unite the four variants of the soft drink brand under a single brand positioning. The...

TGI INSIGHTS

Insight of the Week: Marketers Love Rugby Fans

With the RBS Six Nations tournament well and truly underway, rugby fans are an excellent target for marketers according to the latest research from...

APPOINTMENTS

Mark Fiddes Appointed Executive Creative Director for Epsilon EMEA

Epsilon has appointed Mark Fiddes as its executive creative director for its EMEA operations. Fiddes will help to lead Epsilon as the company expands in...
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AD OF THE WEEK

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Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football

Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer:...
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Feautured

RTÉ’s Rebellion Hits 41% Share for First Episode

RTÉ's new 1916 television drama Rebellion got off to a good start in the ratings this week as an average of 619,000 viewers and...

Trending Now

Radio Days: The Latest JNLR Survey

The latest book from the JNLR paints a picture of a robust commercial radio sector with a few surprises for some stations, writes Oilbhe...