Breaking News

Clancy Takes Over at ZenithOptimedia

John Clancy has been appointed as the new managing director of ZenithOptimedia, part of the Core Media group.

Heineken Ad Trilogy Reaches Conclusion

The third and final installment of Heineken's pan-European "Brief Encounter" campaign was launched at a reception in the Odeon in Dublin last night.

IAPI CEO Appointment Imminent

The appointment of a new CEO of the Institute of Advertising Practitioners of Ireland (IAPI) is expected to be announced within the next week.

Steady Gains for Big Names in JNLR

Around 85% of all adults listen to a radio station on a daily basis according to the latest batch of figures from the JNLR which is carried out by Ipos Mori.

Alcohol Report Due Next Tuesday

The long awaited publication of the National Substance Misuse Strategy will finally take place next Tuesday.

io Group Wins New Business in Ireland & USA

It's been a busy start to the new year for the io Group which has picked up a number of new accounts in Ireland and the USA.

Sky Media Ireland Increases Channel Line-up

Sky Media Ireland has increased the range of stations it is offering to advertisers and sponsors with the addition of Sky Living +1 and Sky2 to the line-up.

Media Awards Adds Creative Category

The organisers of the Media Awards 2012 have announced that a new creative category has been added to the line-up.

AdWorld Features

A Crisis Can Come from Anywhere

Crisis management is a hugely important part of the day-to-day work of many PR firms. When it comes to managing a crisis, however, brands should take nothing for granted, says Jim Walsh. More »

The Power of Peer-to-Peer

Brands need to position themselves better so that they can target the media-savvy youth audience, says Jane McDaid. Because today's youth audience are themselves comfortable with experimentation - brands must be too. More »

One Size Does Not Fit All

While social media has opened up new channels for brands to communicate with their customers, it is not for every brand or company, says Neil O'Gorman. More »

Sponsorship’s Big Stakes

Sponsorship has become an important way for brands to engage with potential and existing customers. Mick O'Keeffe and Clare Turvey on Pembroke Communications examine the key sponsorship trends in the marketplace at the moment.

Green Shoots for the PR Industry

The Irish public relations industry has weathered recessionary storm pretty well over the past few years. While it faces many of the same pressures as other businesses the industry has not experienced the massive fall-out many had anticipated back in 2008, writes Paul Golden. More »

Social Acceptance

The advent of social media has created huge challenges and opportunities for the public relations industry, says Emma Kelly.

Creating True Value in your Brand

Annually, Millward Brown BrandZ^TM values the world's consumer brands and most famously derives the global Top 100. 2011 marks the first time in a decade that Millward Brown Ireland has conducted it, being commissioned by a group of WPP Ireland companies More »

The Blaney Bunch

One of the most outspoken and passionate ad agency bosses, Orlaith Blaney talks to John McGee about the industry's many problems, what needs to be done to sort them out and what it is like to work with Jedward. More »