The Irish design industry employs around 5,100 staff and has a turnover in the region of €465m. While this may seem small, it plays an important part of the wider marketing, advertising and media industries, writes Nicholas Cloake.
More »The importance of good design in all marketing and advertising material can never be understated. It goes right to the heart of branding and people's perceptions of brands. But it can also help Ireland Inc get out of the mess that it's in.
More »
More and more hotels are looking at online marketing tools like social media site Facebook to help them bring guests through the doors, writes Alex Gibson.
More »Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it's the turn of the Geek, writes Margaret E Ward.
More »Michael Dwyer has been introducing brands to customers in an online environment a long time before social media and digital marketing gurus seized the online turf. He talks to John McGee about digital marketing and the challenges facing brands online.
More »RTÉ has been to the fore in ramping up its online investment over the past two years and is now playing an integral part in helping shore up much needed commercial revenue. Conor Mullen, commercial director of RTÉ Publishing talks to IMJ.
More »While smaller specialist digital agencies have paved the digital path over the past few years, is it a matter of time before the bigger agencies start to take hold of a sector they feel is rightly theirs? Not on your nelly says Ciaran O'Reilly.
More »The next six months will be critical for the Irish advertising industry according to Chemistry's Ray Sheerin who says that we could see a number of mergers and corporate failures. He talks to John McGee.
More »