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Margaret Nelson and Scott Williams Move to New Roles Within Wireless...

Margaret Nelson, chief executive of FM104 and Scott Williams, chief executive of Q102 has been given new roles within the Wireless Group. Nelson has been...
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When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Getting the Most from Your Sponsorship

Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...

Making Shoppers Happy

While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...

Why Creativity Matters

Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones. Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...

Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

TGI INSIGHTS

Insight of the Week: Finding the Fashion Followers

With New York and London seeing their respective Fashion Weeks next month and fashion representing a fast changing and high-spend sector, it is timely...

Account Wins

Mediavest Picks up Irish Distillers Media Account

Following one of the biggest pitches of the year so far, Mediavest has been appointed by Irish Distillers Pernod Ricard as its agency of...

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Ivan Yates to Anchor Drivetime Slot on Newstalk

Newstalk  has announced that Ivan Yates will take over the evening drivetime show on Newstalk from September 4th, replacing Chris Donoghue and Sarah McInerney. Yates, a former government...
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