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MEC Ireland Wins Vodafone Account

MEC Ireland Wins Vodafone Account

MEC Ireland has won the Irish media planning and buying account for Vodafone. The account win follows a global review and pitch which was initiated in January.

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MEC Ireland Wins Vodafone Account Media Awards 2014: The Movie goosebump Wins APMC Grand Prix Ryanair Highlights its New Friendly Image AD2ONE Partners With ShareThis Exterion Media & Irish Rail Host Play Café Nature Valley Gets Back to the Outdoors Irish Top EAC Exam Participation Worldwide PML - Sales Team of the Year at Media Awards Insight of the Week: Smartphone Owners

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Welcome to the ‘Me'cosystem

As the economy transitions 
from recession 
to growth, the consumer mind-set is also evolving and retailers should take note as this change will be critical to their future, writes Dónal Clancy. More »

The Customer Loyalty Conundrum

When it comes to customer loyalty, retailers and indeed brands are now faced with a range of difficult challenges. But there are also many opportunities as customer loyalty expert James Lenehan tells John McGee. More »

The Aisles are a Changing

The global retail industry is changing rapidly and there will be no hiding place for those that don't respond to these changes, writes Richard Waring. More »

Shopper Marketing Trends

The burgeoning shopper marketing industry continued to grow last year as brands, across a variety of sectors, continue to reap rewards from investment in shopper-centric strategies. There is still, however, huge scope for growth in the industry with many valuable shopper resources still untapped. Eoghan Phelan outlines some of the key trends for 2014. More »

The Shopper is Always Right

Companies keen to see their brands land in the shopping trolleys of customers need to gain critical insights into how they shop and what drives them, writes Sarah Love. More »

Over Their Shoulder

Irish retailers would appear to be more obsessed with keeping an eye on the competition than delivering a clear point of difference for customers, argues Stephen Wynne-Jones. More »

A Digital Sign of the Times

Digital media
is not all about online or mobile. Increasingly, digital signage is being used more and more in retail outlets and it can work well for both brands and retailers but, as Eoghan Phelan explains, this will only happen by forming the correct partnerships and strategic planning. More »

The Relevancy Rankings

Move over Panda and Penguin; Google Hummingbird is the new kid in town, writes John Ring who outlines what Google's latest algorithm change means for marketers, their brands and more importantly their websites. More »

The Mobile Creative Revolution

Mobile devices have now become the first screen of choice for many consumers and brands that recognise this can reap the rewards, says Sébastien Sicot. More »

Digital OOH Gains Momentum

This year saw a number of significant brands use digital OOH as part of their campaigns. As technology advances and the advertising market improves, things are looking up for the medium, writes Pat Cassidy. More »