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Mediaworks Retains Liberty Insurance Account

The Core Media-owned Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies including PHD and Vizeum. “After a...
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The Trust Factor

Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...

The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

INSIGHTS

Insight of the Week: Targeting the High Spenders on Christmas Toys

Christmas is a time for giving, and for many of us much of the gift giving is to children. For brands therefore, understanding those...

Insight of the Week: Targeting Consumers with Expensive Tastes

With Black Friday coming up, there is much focus on those consumers who are after a bargain. However, the canny marketer will recognise that...

APPOINTMENTS

Jane Gregory Appointed MD of Ogilvy & Mather Dublin

Jane Gregory has been appointed as the new managing director of Ogilvy & Mather Dublin. She joined the agency three years ago as head of...

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AD OF THE WEEK

The launch of Life Style Sports ‘Trainer Central’

Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne,...

TRENDING NOW

Maximum Media to Create 20 New Jobs With Opening of Galway...

Maximum Media, the company behind JOE, SportsJOE, Her and HerFamily, has announced that it is investing in a new office in Galway which will...

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