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Coyne Research Wins Grand Prix
Coyne Research has won the Grand Prix at this year's Marketing Research Awards which are organised by the Marketing Society and held as part of its annual Christmas lunch in the Shelbourne Hotel.
Marketing’s Potent WeaponSponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship about Ireland's E124m sponsorship market. More »
Cautious Optimism in AdlandFollowing a difficult few years for the advertising industry in Ireland, the overall sentiment seems to be improving. Just don't shout about it too much, says John McGee. More »
Magic Moments, Memories We’ve Been Sharin’To be remembered, brands need to create memorable moments for, and an emotional connection with, the consumer to which they can relate. What the consumer does next is crucial. Zara Flynn explains. More »
A Brands Worst NightmareBoycotting may have its origins in the Irish Land War of the 1880s but it is now seen as an effective weapon by consumer activists and brands had better take note, writes Sheena Horgan. More »
A Disruptive InfluenceIt's probably fair to say that not many computer programmers go on to head up full-service creative advertising agencies but Deirdre Waldron is not your typical tekkie. John McGee talks to Waldron, managing director of Cawley Nea\TBWA. More »
Digital DiligenceKen Stanley, one of Ireland's longest standing digital natives, looks at the origins of the independent digital agency, the cold realities of agency practice in Ireland and what brand owners, who commission digital campaigns, should be demanding from their agencies. More »
Social Brands are Better BrandsSuccessful brands behave like people. The best brands behave like good people. Good people are honest, faithful and give a damn about others. They are social, not selfish, writes Pádraig Staunton. More »
Digital is mainstream. Get over it.
Integrated campaigns, with digital at their core, seek to exploit the combined power of other media in the mix to maximum effect. Ray Sheerin tells us how disintegrated campaigns are just no longer acceptable.More »