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Media Awards 2017: The Results

Over 900 guests attended the annual Media Awards which were held in the Clayton Hotel last night, April 20. Now in their seventh year, the...
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Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...

The Contrarian Consumer

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TGI INSIGHTS

Insight of the Week: Blessed are the Slimmers

With Summer almost upon us and people trying to shed a few pounds before their annual holiday, Kantar Media TGI’s study of consumer behaviour...

Account Wins

Britvic Appoints New Agencies to Roster

Britvic Ireland has appointed a number of new agencies to its roster including Target McConnells which will manage the Ballygowan brand and Havas which...

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AD OF THE WEEK

Ad of the Week: Follow The Sun – The Javelin Group

Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production:...

IMJ LATEST ISSUE

IMJ March/April 2017

This month's issue of your IMJ looks at trust in a world of fake news. The Irish Times/IMJ Breakfast Bytes talks about the business...

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Media Awards 2017 Gerry Lennon Named Media Hero and Jade Finn...

Gerry Lennon was named at Media Hero 2017 at the Media Awards which were held in Dublin last night, April 20. The Award, which is...

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