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ICAN Bags Absolut & Hennessy Digital Account

ICAN Bags Absolut & Hennessy Digital Account

The Communicorp-owned digital agency ICAN has picked up the digital and social media accounts for Absolut vodka and Hennessy brandy.

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AdWorld Features

Opening up the Correct Door

There's no use getting potential customers to your landing page, they need direction to find that they really want, explains Tim France. More »

Looking at the Digital Mirror

Adopting a digital strategy for a newspaper can meet with opposition, but careful planning and staff commitment, writes James McNamara. More »

Convenience Shopping

Online shopping has raised consumer expectations in the real world, explains Sarah Love. At this year's ECR conference, Ken Hughes from Glacier Consulting shared some clever insights and some very thought-provoking theories.

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Experiential – The Measurable Marketing Tool

Communication is moving from story telling to story sharing which leads to easier measurable results for campaign analysis, writes Neil Devlin. More »

Handle with Care

For all the commercial promise of improved digital data, RTE understands that it cannot take its audience for granted when it comes to how their information is used. Paul Golden talks to Conor Mullen, commercial director, RTE Digital. More »

Demystifying Mobile Search

Customers are now searching the web on all manners of mobile device, but it is crucial that businesses are aware of what device customers are using and what exactly they are looking for, explains Jamie Dowling. More »

Creating Loyal Customers

Brandfire has been successfully connecting brands with loyal customers for the past three years. The company's managing director Nuala Canning talks to IMJ.

 

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Customer Loyalty in the Digital Age

With FMCG brands facing intense competition and big demands from retailers a disconnect between the brand and the customer often occurs. By using technology, however, FMCG brands can regain some lost ground by rewarding consumers, writes James Lenehan. More »

What Makes You Think Customers Like your Content?

Getting your brand's content strategy right is critical if you want to form meaningful and engaging relationships with your customers. If you fail to get the basics right, don't bother, writes Sheena Horgan. More »

Getting the Best of Agency Talent and Value

The client-agency relationship needs to be built on a shared vision and partnership that embraces innovation, transparency and constant value creation, writes Una Herlihy. More »