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RTÉ and Newstalk Pick up Awards at New York Festivals Radio...

RTÉ picked up the prestigious Broadcaster of the Year award at the 2017 New York Festivals International Radio Awards. Selected from finalists spanning 32...

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Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

The Tyranny of Positivity

The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...

Radio’s Big Challenge

Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...

Influencer Marketing: Caveat Emptor

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...

Opportunities & Challenges in Content Marketing

You want to see traffic to your brand’s website grow and you want new customers to engage with your business online. But how do...

TGI INSIGHTS

Insight of the Week: Festival Revellers Get in the Groove

Around 12% of adults in the Republic of Ireland - just under half a million people - have attended a music festival in the...

Account Wins

Boys and Girls Picks Up Barnardos Account

Following a competitive pitch, Barnardos children’s charity, has appointed Boys and Girls (to work with it for the next five years. Fergus Finlay, CEO, Barnardos...

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Radio Nova Wants New FM Licence But Communicorp Says Radio Industry...

Radio Nova has welcomed an announcement by the Broadcasting Authority of Ireland that it is seeking expressions of interest in new commercial radio licences. The...
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