Communicorp Media Launches New Digital Audio Exchange
Communicorp Media has launched audioXi, a digital audio exchange which effectively consolidates some of Ireland's largest audio content creators and aggregators into one the...
IAB Ireland Appoints Four New Directors to the Board
Four new directors have been elected to the board of IAB Ireland.
The new directors are Abraham Aucamp (Oath), David Monaghan (News Ireland), Ian Byrne...
RTÉ to Livestream at the Wexford Festival Opera
RTÉ has announced that it will livestream at this year’s Wexford Festival Opera for the first time, as part of its collaboration with European...
AIMRO to Unveil Key Market Research Insights
The Association of Irish Market Research Organisations (AIMRO) is holding a special event next Wednesday, September 26, in the Sugar Club on Dublin’s Leeson...
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Littlewoods Ireland Launches New €2m Campaign to Promote its Own Range
To mark the launch of its new V By Very Autumn/Winter collection, the online department store Littlewoods Ireland, has launched a new TV campaign...
OOH Boost helps Consumers Beat the Lull
As part of its nationwide campaign to promote the Boost brand and introduce Boost +, Cadbury is combining an extensive classic and experiential OOH...
Majority of Alcohol Brands are Compliant with their Marketing According to...
Copyclear, the independent board that vets all marketing communications for alcohol brands in Ireland reviewed a total of 7,517 submissions during 2017, according to...
Love Irish Food Launches 2018 Brand Development Award
Love Irish Food, in partnership with Exterion Media has announced details of this year’s Brand Development Award.
To date, and including this years’ award investment,...
Tourism Ireland Launches Phase 2 of Wild Atlantic Way Campaign in...
Phase two of Tourism Ireland’s ‘Wonders of the Wild Atlantic’ campaign is rolling out in Britain during September and October, to encourage ‘Culturally Curious’...
Research Sheds Light on Retail In-store Competitions
New research carried out by B&A on behalf of the mobile marketing agency Return2Sender shows that Irish shoppers like in-store SMS competitions with as...
