Coca Cola’s AI Christmas Ad Tops Interesting Index for Q4
We’ve done our research, we’ve checked it twice and now we’re going to find out who's memorable or forgetful, writes Bronagh O’Donovan, strategy director,...
Opinion: Wolfgang Digital’s 2026 Marketing Predictions
It’s that time of year again for forecasts and predictions, so here’s what the team at Wolfgang Digital are thinking about for 2026.
Digital’s share...
IRS+ Delivers Disruptive Audio Placements for RSA Campaign
The Road Safety Authority (RSA) launched a nationwide radio campaign titled “Cut Short,” using “disruptive audio placements” to underscore the consequences of dangerous driving...
Out Look: Ho, Ho, H-OOH!
Christmas OOH understands the mood better. It uses the physical world to make brands feel present, not just visible.
The Irish Marketing Podcast: The Best Bits
The latest episode of The Irish Marketing Podcast has dropped.
As we close out the year, the latest episode features some highlights from the series to...
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Ipsos B&A Chooses Clare Henderson for Annual Christmas Print
Clare Henderson has been chosen as the Ipsos B&A fine print artist for 2025.
Ipsos B&A (and before that B&A) has been supporting up-and-coming artists...
DMG Media Strengthens Commercial Leadership with New Appointments
dmg media Ireland has made a number of key appointments to its commercial leadership team.
Liz Doyle has been appointed group head of sales for...
Coca-Cola Brings Christmas Brand Awareness Campaign to life at Tesco
With retail media now coming into its own during the busiest shopping period of the year, Coca Cola has doubled down on its Christmas...
OLIVER Delivers Rebrand for Children’s Charity Helium
OLIVER Ireland has completed the brand refresh for Helium, a not-for-profit organisation that works to generate creative encounters for children and young people with...
The Public House Transforms Liberty Hall With Christmas Appeal for Trócaire
The Public House has unveiled a striking Christmas appeal for Trócaire, transforming Dublin’s Liberty Hall into a powerful visual statement on the impact of...
