A new multi-disciplinary shopper agency, which promises to deliver a full shopper solution from insight and strategy right through to final execution, has been launched by The Visualise Group which is chaired by former Irish rugby international Ciaran Fitzgerald.
Called V360°, the agency has been formed by integrating the insight and strategy services previously offered through its partnership with Engage consultants with the creative design and execution services offered by The Visualise Group.
The new agency will work across shopper marketing, sales, category development, shopper experience and shopper culture. It will also offer a range of training and capability services through a continuing relationship with Engage.
Clients of V360° include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food Co, Flahavan’s, Glanbia, 2 Sisters Food Group, Bord Bia and Pladis.
The agency will be headed up by Ciaran Fitzgerald and joint-managing directors Eoghan Phelan and Stephen Rust. Other members of the senior management team include Robert Flavin, strategic planning director and Seamus Doogue, client services director.
According to Ciaran Fitzgerald, “there is now a real demand among clients for an agency partner who can deliver a 360° shopper solution from insight right through to execution. Over the past three years, we have seen increasing synergy between the insight and strategy services we offered through Engage and The Visualise Group’s creative and execution division. It got to the stage where we felt the timing was right to combine both offerings into one clear proposition for clients.”
“Today’s increasingly complex and fragmented marketplace has created a requirement for a greater understanding of shopper needs and behaviour than ever before, and for simple, actionable shopper solutions that drive profitable growth. V360° will combine three-way insight into consumers, shoppers and retailers to leverage brand equity into action and ultimately create shopper solutions that solve business challenges by creating positive enduring change in shopper behaviour.”
Established in 2003, The Visualise Group provides a range of business services which aim to align the needs of brands and retailers. In addition to creating the new V360° agency, the group’s shopper media and digital signage offering will now sit under a newly created agency called VMedia.