When ŠKODA Global wanted to mark Christmas with an image that would encapsulate Christmas and raise a smile after a difficult year, the car manufacturer invited all the global agencies it works with in 31 markets worldwide to come up something suitable.
When all the entries were judged, it was the Dublin-based agency Boys + Girls that came up with the winning entry with an image that says it all with a festive reimagining of a common international sight that always brings a smile to people’s faces.
According to Rory Hamilton, founder and executive creative director: “We felt that when it comes to cars, nothing says ‘joy’ like a dog sticking its head out of a car window. It’s an iconic visual associated with the sheer pleasure of car journeys. So, we decided to take that image and update it for Christmas – with a reindeer.”
He adds: “Yes, having a reindeer in the backseat emphasises the spaciousness of a ŠKODA or perhaps suggests that a ŠKODA is a more comfortable, smoother vehicle than Santa’s Sleigh. But really, who doesn’t want to see a reindeer with its head out a car window?”
The image appears on social and traditional platforms in all ŠKODA global markets including across five continents over the month of December.
Ray Leddy, Head of Marketing
Eimear Walshe, Marketing Manager
Ciara Breen, Sponsorship Manager
Creative Director: Laurence O’Byrne
Senior Art Director: Bairbre McGlade
Senior Copywriter: Avril Delaney
Head of Design: Barry Smith
Motion Designer: Patrick Horan
Chief Strategy Officer: Margaret Gilsenan
Planner: Sacha Noyes
Account Director: David Carter
Account Executive: Rachel Campbell
Agency Producer: Keeva Bolger