IAPI to Host First Creative is Native Event in Two Years...
Winning on a Global Stage is the theme of IAPI’s first in-person event in over two years which will be held at the Lighthouse...
Disney+ Amplifies New Movie Launch with 3D Outdoor
Disney+ has broken new ground in Out of Home advertising in Ireland with the launch of its latest film, TURNING RED. In a media...
Media Awards to Host Entry Workshop on March 8 as New...
A number of new judges have joined the judging panel for the Media Awards 2022 while the organisers have also announced that it will...
Out Look : The Smile is in the Mind
James Byrne, marketing manager PML Group, looks at the latest developments and trends from the OOH world.
The Smile in the Mind
The world of advertising...
Opinion: Digital Transformation and the Challenges for Legacy Businesses
With many companies turbo-charging their digital transformation plans over the past two years, there are still many challenges to overcome. But companies need to...
Folk Wunderman Roll Out Powerful Campaign for Irish Cancer Society
https://vimeo.com/679973789/734022029c
The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant and powerful campaign to inspire people in Ireland who have...
Media365 Wins Cork City Council Media & Planning Account
Media 365 has picked up the media account for Cork City Council following a recent competitive tender process.
The Dublin-based agency, which is headed up...
Opinion: The Importance of Authenticity in the Age of Influence
As more and more brands look to work with influencers and creators, Nicola Day says that it’s important that there is a mutual understanding...
Cadbury Renews Sponsorship of OTB SPORTS Women’s Football Podcast
The Bauer Media-owned OTB Sports has signed a 12-month partnership with Cadbury to continue as title sponsor of the women’s football podcast, The COYGIG...
Brightwater Group Buys Marketing Recruitment Agency Alternatives
Alternatives, the marketing recruitment specialist has been acquired by the Brightwater Group for an undisclosed sum.
The business, which was co-founded by Sandra Lawler 22...
