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Marketing Soc’s Future Council Event to Focus on TikTok’s Success

The Marketing Society of Ireland’s Future Council returns this month with its spring event, Tapping into TikTok which will take place next Wednesday, May...

MWi Appoints Jane Daly as Account Manager

The Dublin-based digital agency MWi has appointed Jane Daly as account manager. MWi, which is headed up by Declan Kelly, is one of the UK...

Irish Times Partners with Failte Ireland to Find Best Holiday Destination

As the country gears up for what promises to be the first ‘normal’ summer in three years, the Irish Times is partnering with Failte...

Boys+Girls Agency Picks Up FREE NOW Account

EXP, the activations agency that is part of Boys+Girls, has picked up the popular FREE NOW account after a competitive pitch. It will also...

Bank of Ireland Launches €2m Campaign to Help Customers Switch

Bank of Ireland is investing more than €2m in a new campaign to woo customers of Ulster Bank and KBC Bank as they wind...

Opinion: How to Win Share and Influence Shoppers

Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...

Core Secures Gold Accreditation for Diversity & Inclusion Policies

Core, has secured a Diversity Gold accreditation mark from the Irish Centre for Diversity (ICFD). Core is one of only six organisations in Ireland to...

Over 80% of Workers are not Hybrid

Over 80% of Workers are not Hybrid – a view from OOH. Sophie Hamilton, marketing executive, PML Group with this week’s Out Look....

IAB Ireland Partners with Retail Ireland for Free Webinar

IAB Ireland is partnering with Retail Ireland Skillnet to deliver an online customer acquisition workshop for the retail sector next week. The free-to-attend workshop will...

Windmill Lane make Key Appointments After Strong Start to 2022

As it prepares to celebrate 45 years in business in 2023, Windmill Lane has made a number of senior appointments following a buoyant start...

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