IMJ Features
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
Connecting Irish Global Brands to Sport
"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...
Opinion: Marketers Embracing Artificial Intelligence with Gusto
Increasingly, more and more marketers are turning to artificial intelligence with great success to help boost their marketing effort, writes Ivan Adriel de Silva.
Using...
Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience...
It’s Personal and It’s Business
Sheena Horgan speaks with Gianpiero Petriglieri, one of the most influential management thinkers in the world. Shortlisted for the Future Thinker award by Thinkers50,...
Christmas is Coming But it Will Be Different According to Core...
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during the festive season while Irish adults plan...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
What Will 2019 Bring?
OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands.
New Year’s Resolutions aren’t...
What the Heck is PR anyway?
What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...
Avoiding the Content Crap Trap
Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...
