IMJ Features
Sitting at the Right Table
For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...
If You Love Them, Let Them Go… … and then Give...
We live in an age of more and more choice and, increasingly, an expectation that shopping around is the smart move, writes Sara Callanan.
Consumers...
Opinion: What Do You Think About Integration?
Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
Opinion: How AI is Transforming the Digital Marketing World
Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...
The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week.
The event was presented by...
Opinion: Creating a Culture of Effectiveness
Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...
When Agencies Go Green
Ronan Traynor discusses how the environmental crisis is making us do better.
It was far more work than we anticipated. In fact it was pretty...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...
