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When Art Meets Code

Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...

Choosing the Right Agency

With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...

Social Media’s Challenges

With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

The Big Trends for 2018

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...

Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on...

Content is Still King

A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...

The Holy Grail of Programmatic

If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...

Radio’s Big Challenge

Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...

The Power of Live Experience

Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray? Research shows...
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