Saturday, September 22, 2018

IMJ Features

Home IMJ Features Page 2

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

Smart Cities and Out of Home

It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...

It’s All About the Brand Experience

In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...

Moving at the Speed of Culture

Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand. If consumers have stopped talking about going online,...

Prioritizing Your Mobile Strategy

Many brands still do not have a mobile strategy and they now run the risk of being left behind as their rivals embrace mobile...

Digital Out of Home – A Communications Channel, Not an Advertising...

Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...

Email is Dead, Long Live Email

Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.  One of the...

STAY CONNECTED

3,508FansLike
214FollowersFollow
967FollowersFollow
11,761FollowersFollow

EDITOR PICKS