Ad of the Week: Kerrygold Launches First Campaign Since 2010
Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...
Ad of the Week: Guinness – The Compton Cowboys
A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’, has launched across Ireland and the UK. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them. ‘The Compton Cowboys’ tells the story of a group of men living in...
Ad of the Week: Boys and Girls Launch New Campaign and Brand Identity for Three Mobile
Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR. The Make it Count campaign kicked off this week. “We’re delighted to unveil the work we’ve been doing on behalf of Three over the past number of months. It’s an evolution that moves the brand forward...
Ad of the Week: Tesco’s Family Makes Us Better
Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...
Ad of the Week: Dulux Weathershield – Boys and Girls
To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...
Ad of the Week: Chemistry’s Get Cancer Campaign for Irish Cancer Society
Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants...
Ad of the Week: Lidl Ireland ‘Homecoming’ – Chemistry
The Lowdown: Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the...
Ad of the Week: Three Mobile Knocks it Out of the Park with The Girl and the Cloud
With the Christmas ad campaign season now in full swing, Three Mobile Ireland has launched an endearing animated sequel to its successful “The Perfect Surprise” Christmas campaign last year. Called “The Girl and the Cloud,” the campaign was created by Boys and Girls and it takes up the story of the young girl who got a snow cloud for her...
Ad of the Week: Vodafone #TeamOfUs
With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
