Ad of the Week: Make a Minute – Rothco

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The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...

Ad of the Week: eirSport – DDFH&B

The Lowdown: In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport. Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband...

Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour

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The Lowdown: When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach...

Ad of the Week: Quality journalism is just a touch away – irishtimes.com

The Irish Times Launch New Campaign Promoting Digital Offering The Lowdown: ‘The Irish Times’ has launched a new advertising campaign to highlight the accessibility of its quality content across all digital platforms on irishtimes.com. The brand-response campaign comes in light of the increasing trend for readers to consume news content via mobile and online. Developed by Owens DDB and PHD Media, the campaign portrays a number of journalists from...

Ad of the Week: Lidl Full Shop – Chemistry

The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter:  Emmet Wright Art Director: Orlagh Daly Copywriter:  Kathryn Murphy Strategic Director:  Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...

Ad of the Week: Success Happens Here – McCannBlue

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Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...

Maxol ‘Little Girl’ – Owens DDB

The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...

Littlewoods Ireland Autumn Winter 2015 – DDFH&B

Littlewoods Ireland has launched its new Autumn/Winter campaign and this time around it marks the TV advertising debut of renowned Irish photographer Barry McCall who directed the ad. The TV ad aired for the first time last night (Thursday Sept 3rd) on UTV during Emmerdale. The ad concept, which features the everyday lives of three women transformed into a vibrant fashion...

Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne

The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...

Ad of the Week: Make It Yours – Havas Worldwide Dublin

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Credits: Advertiser: Valeo Foods Brand: Jacobs Biscuits Activity: Broadcast Commercial Agency: Havas Worldwide Dublin Client Team: Michelle Rynne, Lisa Fitzpatrick Agency Executives: Tony Caravousanos, Aoife Surgeon Agency Planning: Viv Chambers Creative Team: Gary Boylan, Katy Egan Havas Broadcast: Suzanne Heneghan Production Company: Antidote Producer: Tess Bunworth Director: Lee Cronin Music: Assembly Post Production: Windmill Lane Havas Digital lead: Mary Reynolds The Lowdown: Whether you're a nibbler, a muncher or a cruncher, a dipper or a dunker,...

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