Ad of the Week: Three Mobile Knocks it Out of the Park with The Girl and the Cloud
With the Christmas ad campaign season now in full swing, Three Mobile Ireland has launched an endearing animated sequel to its successful “The Perfect Surprise” Christmas campaign last year. Called “The Girl and the Cloud,” the campaign was created by Boys and Girls and it takes up the story of the young girl who got a snow cloud for her...
Ad of the Week: Allianz ‘Dare To’ – Rapport Marketing Communications
The Lowdown: From personal to commercial, Allianz Insurance is involved in every aspect of Irish life. This 40 sec brand Ad "Dare to" conveys the positivity going forward in the Irish economy whilst demonstrating the peace of mind Allianz customers enjoy, thus allowing them to live their lives to the full. Produced by Hot Sauce for Rapport and their client...
Ad of the Week: The Lie Detector Test – In The Company of Huskies
The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...
Ad of the Week: Calor – TBWA/Dublin
TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG). The new campaign is part of a €1.2m spend by the company and includes the roll-out of new branding and design for the company which celebrates its 80th birthday this year. According to Sharon Nolan, marketing manager of Calor: “the...
Ad of the Week: Even if it’s Daniel – Rothco
Credits: Client: Registered Gas Installers of Ireland Agency: Rothco Agency Producer: Stevi Russell Art Director: Ciara Rapple/Stephen Rogers Copywriter: Frances O’Rourke Finished Art: Gerry Cole Senior Account Manager: Annie Tidy Strategy: Patrick Ronaldson/Brona Kilkelly Photography: Kevin Griffin Director/Photographer: David Kerr Photography Retoucher: Happy Finish Music: Daniel O’Donnell Post Production: Screenscene Producer: Jonny Speers Post Production Supervisor: Peter Greene Editor: Jake Walshe Sound: Mutiny The Lowdown: Daniel O’Donnell Superfan Rejects Hero in New Rothco Campaign for RGII Registered Gas Installers...
Brennans ‘Keep It Fresh’ – DDFH&B
The Lowdown: Brennans is a much loved, iconic Irish brand. They are all about freshness - delivering freshly baked bread every day is at the heart of what they do and have done for generations, consistently delivering on the brand promise of Today’s Bread Today. But with the ever-growing choice in the bread category and new cohorts of bread-eaters emerging,...
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Ad of the Week: Make a Minute – Rothco
The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...
Ad of the Week: eirSport – DDFH&B
The Lowdown: In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport. Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband...
