In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad.
When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning. Everything a Paralympian has gone through makes them more than ordinary; and that is why this is More Than Sport.
Within the first week of launch, the campaign and video in particular was picked up across all levels of national and international media, including Ireland’s RTÉ Six-One News and the famous Late Late Show.
Agency: Atomic Sport
Advertiser: Paralympics Ireland
Campaign: More Than Sport
Creative Director: Stephen Quinn
Concept: Hansel Gonzalez and Frances O’Rourke
Art Director: Hansel Gonzalez
Copywriter: Frances O’Rourke
Account Director: Patrick Murphy
Account Manager: Trevor Cloak