OLIVER Ireland has appointed Niamh Haughey as head of strategy, social & AI and Sarah Eustace as group account director as the agency continues to invest in its senior leadership team.
The agency, which is part of The Brandtech Group, said the appointments will support its growth strategy and further strengthen its capabilities across social, artificial intelligence and client leadership.
CEO of OLIVER Ireland: Mark McCann said Haughey brings extensive experience in digital and social strategy as well as AI.
“Niamh has built a career in digital and social strategy, complemented by extensive AI expertise, with a proven track record in delivering AI agentic solutions for clients. This knowledge will be invaluable as we continue our AI journey and capitalise on the significant opportunities within social,” he said.
Haughey will take responsibility for strategy, social and AI as OLIVER continues to expand its use of generative AI and automation across client work.
Eustace, meanwhile, has been appointed group account director after five years with the business.
“Sarah has consistently demonstrated exceptional capability over the past five years and will bring her expertise and professionalism to support both current clients and new business growth.” McCann, said.
OLIVER Ireland and The Brandtech Group have been investing in AI-led marketing capabilities through Pencil, the group’s proprietary AI platform, which is being deployed for brands in Ireland and internationally.
The agency said the latest appointments are designed to support further investment in these capabilities as it pursues its growth plans through 2027 and beyond.
OLIVER operates an in-house agency model that sees dedicated teams embedded within clients’ marketing operations, which the company says has helped it build long-term relationships with brands.
McCann said the next phase of this model would involve deeper integration of AI tools within clients’ businesses.
“As a natural next step, we are bringing our clients into the next phase of both their innovation journey and OLIVER’s by embedding our AI capabilities inside their businesses through Pencil to ensure their marketing performance remains one step ahead,” he said.
The Brandtech Group is a digital and generative AI marketing business whose network includes OLIVER, Jellyfish and Pencil, as well as a number of other technology-driven marketing businesses and investments.
OLIVER works with more than 270 clients across 48 countries.
