Irish digital agency Granite has acquired the US branding and design agency Right Hat for an undisclosed sum.
This is Granite’s tenth acquisition since 2020 and its second in North America, having acquired Creative Media back in March. It now gives the Cork-founded agency a presence in Chicago and Washington DC alongside its existing New York base.
Right Hat, which specialises in branding and marketing for professional services firms and other B2B companies, will continue to operate under its existing brand.
The agency has worked with more than 200 clients worldwide, including Microsoft, American University and US law firms including Troutman Pepper, BakerHostetler and Bracewell.
Founded more than 20 years ago, Right Hat provides research and strategy, brand positioning and messaging, content, creative and digital services, with a particular focus on legal and professional services organisations.
Its biennial “Top of Mind” report, based on research among 100 buyers of legal services, examines how law firms communicate with clients and win new business.
Granite said the acquisition will combine Right Hat’s brand strategy and creative expertise with its own capabilities across engineering, data, digital marketing and artificial intelligence.
The enlarged group will have more than 200 specialists working across strategy, engineering, design, data and marketing.
Right Hat partner Jeorjina Tegel will become VP of client strategy & growth, North America, with responsibility for business development and client relationships across Granite’s US portfolio. Meanwhile founder Charlyne Fabi will become executive creative director of North America, leading Granite’s US creative offering. Both will join Granite’s US leadership team alongside chief commercial officer Rob Carpenter.
Chief Executive and Co-Founder of Granite, Conor Buckley said the US was central to the agency’s growth plans.
“The US is key for Granite’s ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026,” he said.
“With North America expected to account for around half of our global revenues by 2028, we’re investing with real intent in our people, our capabilities and our presence on the ground.
“Increasing our footprint in the US gives us an even stronger platform for that growth, and means we’re better placed to meet our clients’ growing needs with deeper local expertise and a broader range of capabilities on their doorstep.”
Rob Carpenter, chief commercial officer of Granite said Right Hat would strengthen the agency’s position in the professional services sector.
“Right Hat brings an exceptional combination of specialised expertise, strategic thinking and longstanding relationships in the US market,” he said.
“The firm’s strength in legal and professional services accelerates our momentum in a sector we know well, while their leadership and experience will contribute to our ambitions across North America.”
