For the seventh year running, the final year advertising and marketing students at TU Tallaght have teamed up with Javelin on a client brief for DID Electrical, as part of their final year marketing project.
According to Javelin, the students presented “a very solid insight driven response. After six months of hard work coming up with the concept, the strategy, the media approach and the creative executions – they did not fail to impress on the day.”
“We were delighted to be part of the TUD students’ final year project,” says Andy Synott, group head of marketing communications DID Electrical & Select.
“ The groups showed an extremely high level of professionalism and dedication to produce really insightful presentations. It was great to see the next generation of marketers think outside the box and deliver ideas that can really make an impact on business and consumers across the country. I’m excited to see where the students take their careers next.”
Dr Trish Medcalf, Senior Lecturer in Advertising and Marketing Communications dept added: “At TU Dublin, one of the key goals of our Advertising and Marketing Communications programme is to equip students with the skills to communicate effectively, connect meaningfully, and collaborate confidently with a diverse range of stakeholders. Our ongoing partnership with Javelin plays a vital role in achieving this. Each year, the agency provides our final-year students with the invaluable opportunity to develop and pitch a campaign to industry professionals. This year, our students were thrilled to work on a live brief from one of Javelin’s clients, DID Electrical.”
