The Irish market research company B&A has been acquired by IPSOS for an undisclosed sum.
The enlarged entity will be known as IPSOS B&A. Damian Loscher, previously Managing Director of Ipsos in Ireland, becomes President of Ipsos B&A while Luke Reaper is the CEO and country manager.
According to Reaper: “This is a very exciting evolution. B&A’s principles and research ethos clearly chime with those of Ipsos. The vision of the combined business is to deliver the highest quality of research and insight at a scale unparalleled in the Irish market. Clients will benefit from expanded operational resources and infrastructure, as well as leading analysis capabilities.”
“The combination of highly skilled researchers who share common values, B&A’s extensive consumer panel and Ipsos’ range of digital techniques brings a new and distinctive offer to our clients in Ireland,” adds Damian Loscher. “There are clear synergies in public and healthcare research, as well as in areas such as brand positioning and customer experience,” he says.
Ben Page, Chief Executive Officer of Ipsos, comments: “This acquisition contributes to
Ipsos’ 2025 growth plan by strengthening our leading position, notably in our Public Affairs business. I am delighted to bring these two powerhouses of research in the Irish market together. Ipsos has been operating in Ireland for nearly twenty years and this acquisition demonstrates the attractiveness of the Irish market and its growth potential.”