The Advertising Standards Authority for Ireland (ASAI) hosted an international delegation from the global SRO community last week , including the European Advertising Standards Alliance (EASA) and the International Council for Ad Self-Regulation (ICAS). The three-day event discussed relevant global issues including responsible advertising online, environmental and sustainability claims, other regulatory developments within the international advertising industry and to mark the 30th Anniversary of the EASA.
Over 70 guests attended the event and some of the guests and speakers included Orla Twomey, CEO of ASAI and SR Vice-Chair of the European Advertising Standards Alliance (EASA); Michael Lee, Deputy CEO of the ASA; Charo Fernando Magarzo, Deputy Director General of the Spanish Advertising SRO and Chair of the European Advertising Standards Alliance (EASA); Guy Parker, CEO of the Advertising Standards Authority (ASA UK) and President of the International Council for Advertising Self-Regulation (ICAS); Sibylle Stanciu Loeckx, Director at International Council for Advertising Self-Regulation (ICAS) and Suzanne McElligott, Interim Chair of the ASAI.
Some of the key topics discussed and highlighted across the event series included: ensuring responsible advertising online (and the continuing role of advertising self-regulation in ensuring a high level of consumer protection by enforcing or complementing EU regulations), environmental & sustainability claims in marketing; policy and SR rules (including a global overview of green claims and advertising law as well as the challenges and common issues SROs face globally in relation to best ways to inform marketers and consumers on what is a complex area of advertising). The series also featured presentations and discussions including representatives of the EU Commission, national regulators, advertising self-regulatory standards bodies, digital pure-play companies and European and international trade organisations, including the World Federation of Advertisers.
“We were delighted to host this year’s event series in Dublin for the Global SRO community. It was a fantastic opportunity to connect, educate and learn from our fellow SROs in person, including members of the European Advertising Standards Alliance (EASA) and the International Council for Ad Self-Regulation (ICAS). Thank you to everyone who attended and participated in the conferences across the three days. It was a privilege to contribute to the conversation about relevant global issues and listen to a range of perspectives on the future of self-regulation across the international advertising industry,” says Orla Twomey, CEO of the ASAI.