EY has teamed up with The Irish Times to sponsor its Inside Business podcast which is presented by business editor Ciarán Hancock.
The popular podcast boasts an average of listenership of 35,000 per month and the 12 month partnership “will drive audience growth and engagement by utilising multiple platforms across The Irish Times including online and print, social media & e-mail marketing to drive traffic to the podcast, as well as live podcast events to further engage listeners.”
“Inside Business is a trusted source and a key reference for everyone looking for an in-depth and insightful analysis on the major business and economics issues in Ireland and globally. We are constantly innovating in the audio space with live events, outside broadcasts, and interviews with key business leaders to provide ongoing engagement with our audience. I’m delighted to welcome EY as sponsor as we strive to grow, innovate and deliver the best business analysis and insights on our must-listen weekly podcast,” says Ciarán Hancock.
“The Irish Times maintains a keen focus on growth and product enhancement across our audio portfolio and we are delighted to welcome EY as a partner which will greatly contribute to this ongoing success,” adds Eimear Moran, media solutions director, the Irish Times.