Vhi Healthcare has launched its latest campaign ‘Rory’ to highlight the benefits of being a Vhi member.
The campaign, which is running across TV and VOD, was created by Publicis Dublin and tells the story of Rory, an advanced paramedic who was glad to be a Vhi member when a back injury meant he could no longer work or do simple things like lift his young daughter.
The creative follows the Vhi brand’s familiar storytelling approach, also created by Publicis Dublin, that uses real Vhi customers to tell the brand’s story, an approach that has proven to be effective for Vhi, winning it an award for commitment to long-term effectiveness at ADFX in 2018.
According to Carol Lambert, Creative Director at Publicis Dublin: ‘We’re delighted to deliver another quality brand story for Vhi as part of the long-running ‘testimonials’ creative, which has proven time and time again to be a powerful and effective brand vehicle for Vhi.
This is the first story we’ve set at night-time, demonstrating the out-of-hours that Rory is sometimes required to work. It allowed us to use very dramatic lighting for maximum impact. We also used it to spotlight key emotional scenes, such as the moment Rory’s daughter worries about his injury”.
“It’s been a really exciting journey working with all of our agency and production partners to bring to life another testimonial based in the Vhi World. The way in which our brand promise of “when you need us, we’re there” is experienced by our customers can really be seen in Rory’s story and we’re thrilled to see it come to life on air,” adds Orla Caffrey, Vhi
Agency: Publicis Dublin
Creative Director/Art: Carol Lambert
ECD/Copy: Ronan Nulty
Art Director: Mark O’Reilly
Head of Production: Niamh Skelly
Business Director: Geraldine Jones
Senior Account Director: Ruth McCormack
Account Manager: Kate McKenna + Cormac Dooley
Head of Strategic Planning: Chloe Hanratty
Clients: Vhi Healthcare
Head of Marketing Adam Bacon
Marketing Communications Manager: Orla Caffrey
Marketing Communications Specialist: Sarah Brazil
Production Company: Piranha Bar
Director: Gavin Kelly
Creative Director: Richard Chaney
Producer: Emily Brady