Mark O’Flaherty has been appointed director of Core Learning, part of Core, Ireland’s largest marketing communications company.
O’Flaherty joined Core in 2016 as development director where he focuses on analysing the organisational needs for development and the training needs of new recruits. In his new role, he will expand his responsibilities to encompass the learning and CPD needs for all 300+ employees across the Core group of practices.
Prior to joining Core Learning, he was head of planning at IPG Mediabrands where he worked on a number of accounts including Johnson & Johnson, Zurich and Tesco Mobile.
“This past year has taught us the importance of the work we do in the communications industry and how preparation and workplace training programmes are essential in building a new foundation for virtual learning and continuing to foster innovation. I am looking forward to driving Core’s vision in strengthening its learning and organisational capabilities to further enhance our service offering and ensure employees continue growing,” says O’Flaherty
According to Alan Cox, CEO of Core: “Advertising is an ever-evolving industry, driven by changing consumer needs and technology, and Core has always put an emphasis on ensuring our people are utilising the latest thinking and approaches in order to maximise the effectiveness of our client work. This appointment marks an important next phase in further bolstering this aim. Mark brings with a wealth of experience, vision and vast knowledge of multimedia learning and a strategic view that is informed by both national and international perspectives.”