Home News Adtower to Host Conference on Real Time Data and DOOH

Adtower to Host Conference on Real Time Data and DOOH

Adtower to Host Conference on Real Time Data and DOOH

With digital out of home (DOOH) advertising now attracting a growing share of advertising budgets, Adtower Digital Media is hosting  a half day conference on December 3rd, 2019 in association with Quividi and Intel.

The conference, which will be hosted in Dogpatch Labs in Dublin, will examine key trends in DOOH, including how real-time audience data for DOOH is creating new revenue opportunities for marketers.

In addition to speakers from Adtower, Quividi and Intel, a number of other speakers from Omnicom,  Mediaworks and WPP Retail, will discuss real cases that leverage contextually data-driven and programmatic DOOH campaigns to increase ad engagement and in-store sales. They will also explore the transformation that is affecting audience measurement for DOOH and what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.

The event is free but as space is limited interested parties should register HERE