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Leafy Blinders Take Over Mail Online Website

With the Christmas ad season well underway, the discount retailer Aldi kicked off its online campaign with a full video HD takeover of DMG Media’s MailOnline site.

According to DMG Media group head of digital Doug Farrell: “We are really proud of our video skin format here at DMG, this is a first in-market product that really brings immersive HDTV creative to life in a full-page digital setting. The current Aldi Christmas campaign also includes our bespoke logo morph format that really complements the high impact video elements.”

He adds that the homepage campaign was seen by over 100,000 Unique Irish Users in 24 hours and racked up an impressive 89,000 full video views.

The campaign forms part of the retailer’s wider Christmas campaign which once again features Kevin the Carrot, Russell Sprout and his gang of Leafy Blinders. The campaign was created by McCann UK with media buying and planning by UM Manchster.

According to John Curtin, Group Buying Director of Aldi Ireland, “Kevin’s popularity has grown steadily over the past three years, he’s becoming something of a festive season treasure.”

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