The Public House has picked up the creative account for Independent News & Media (INM) following a three-way pitch.
The agency, which is headed up by Catriona Campbell and Colin Hart, will work across INM’s Independent.ie, The Sunday Independent, and The Irish Independent, the market leaders in their segments.
The remit of the agency includes brand strategy, positioning and communications with the launch of a campaign later this year.
According to Mark Ody, chief customer officer, INM: “From our first and all subsequent meetings, we have enjoyed the intelligence, thoughtfulness and creative excellence from the team at The Public House. During the pitch they took our brief, and then made it much much better, with outstanding creative the result. Brains, creativity, bravery and, since their appointment,energy and passion are all hallmarks of how they work.”
“INM represents some truly iconic Irish brands that are of true significance to the nation. In addition, their marketing team have a pedigree of incredibly smart marketing brains. We are already hard at work and relishing the challenge,” adds Catriona Campbell.