The ad was created to highlight Nissan’s self-parking technology. It uses rugby goalposts as parking lines to show that even the best in the world do better with support. The ad was run on the day Ireland was playing in the Rugby World Cup 2019. Ireland had also been recently ranked the best in the world in rugby.
Brand: Nissan Ireland.
Client: Jeanne McGann, James McCarthy
Creative Director: Damian Hanley
Copywriter: Greg McLoughlin
Designer: Gavin Feiritéar
Business Director: Nessa Van Royen
Account Director: Amar Jacob
Account manager: Fiona Cunniffe
Producer: Brian Daly