Virgin Media Solutions has secured a sponsorship deal with De Dietrich for the cookery slots on Ireland AM and Weekend AM Cookery.
The package also includes activation through product placement on set and a number of viewer competitions on Ireland AM and Weekend AM throughout the partnership period.
According to Tom Whelan, De Dietrich Marketing Manager: “De Dietrich are delighted to sponsor quality Irish breakfast TV cookery on Virgin Media Television. Ireland AM is a firm favourite with Irish viewers and we feel it’s a perfect fit as the De Dietrich brand is fast becoming a household favourite due to its exceptional quality and functionality.”
Barry Finan, Partnerships Executive at Virgin Media Solutions adds: “We are delighted to have De Dietrich on board as a sponsor across cookery on Ireland AM and Weekend AM. There are real synergies between the De Dietrich brand and our quality cookery segments, which have been viewer favourites since Ireland AM launched 20 years ago and we look forward to delivering a successful partnership.”