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Irish Life Embraces Change with New Campaign

Irish Life has launched a new cross platform campaign – called ‘Embracing Change’ – which will be rolled out in stages over the coming months.

Created by JWT Folk, the campaign is based on the insight that our ability to deal with change is what ultimately makes it a positive or negative experience. The campaign features a series of light-hearted scenarios to showcase the futility of catastrophising about future life changes.

According to Karl Symes, Head of Marketing Communications, Irish Life: “Throughout this campaign we acknowledge the worries and challenges that people often face about the future and we pride ourselves on being there to help people build better futures. At Irish Life, we have the expertise and understanding to help people plan and prepare for events throughout life. With the right plans in place you can confidently navigate many of the inevitable changes and challenges that will arise”.

Karl Waters, Creative Partner at JWT Folk adds: “Our approach to this campaign really challenged us to examine the essence of Irish life itself and what are some of the biggest challenges that people face. However, we wanted to make this really relatable to people in Ireland. This led us to our common tendency to catastrophise, we brought this to life with humour throughout


Irish Life
Karl Symes: Head of Marketing Communications
Amy Rowe: Senior Marketing Manager
Suzanne McGuinness: Senior Marketing Manager
Siobhan Kelly: Senior Marketing Manager
Maria Kerr: Marketing Project Manager
Danielle McKenna: Brand Manager
Richard Daly: Marketing Communications Specialist
Orla O’Keefe: Senior Digital Marketing Manager
John Torsney: Digital Marketing Specialist
Silvia Marignetti: Digital Marketing Specialist

Creative Partner: Karl Waters
CEO: Abi Moran
Joint Managing Director: Laura Daley
Copywriter: Rory Connolly
Art Directors: Conor Swanton & Dean Ryan
Strategic Planner: Rachel Haslam
Account Director: Ciara McAlinden
Account Manager: Sarah Conlan
Broadcast Director: Michael Cullen
Producer: Lily O’Gorman
Motion Graphics: Mike Mahon
Digital Agency Producer: Ana Latini
Digital Designers: Gabriel Karasek & Raphael Silva
Finished artist: Paul Dowd
Production Company: Blink Productions
Director: Max Sherman
Post Production & Sound: OuterLimits
Composer: Kormac – “Rumble Drums”
Media Agency: Mediaworks

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