Journal Media is partnering with Glenveagh Homes to launch a new content-led initiative across its platform as well as Ireland’s largest property platform Daft.ie.
The partnership includes a brand new weekly living and design magazine, specifically designed for first time buyers, aspirational renters, switchers, expats and other core audiences. The magazine will be published every Tuesday with Glenveagh as title sponsor. Each week, the magazine will feature inspirational trend-led design content, practical design advice, real-life homes and more updates – plus weekly showcases of Glenveagh Homes developments.
The partnership will also see the launch of a brand new ‘First Time Buyers’ hub on Ireland’s largest property site, Daft.ie. The aim of this hub will be to cut through the noise with helpful, real-world content from experts at Daft. Content will cover the full home-owning pathway from saving to mortgage applications to house hunting to interior design.
In addition, the two partners will run a series of ‘Feels Like Home’ events. These “intimate location-specific” events will each focus on a different destination and highlight Glenveagh’s offering in each location.
According to Ronan McKenna, sales director of Glenveagh Homes: “We are delighted to be part of this strategic partnership with The Journal.ie and Daft.ie which will help first time buyers on the exciting journey to their first homes. The partnership will give Glenveagh Homes a great medium to highlight our developments and to engage in new and innovative ways with our potential customers.”
Journal Media’s sales strategy director Cameron McDonnell added: “It has been exciting to work with a such a forward thinking partner that shares our belief, that by creating great content for first time buyers and bringing real value along their journey, we can have an impact far beyond a traditional advertising campaign.”