RTE 2FM has bagged Liberty Insurance as the sponsor of its Seven Day Weather as part of a deal brokered by Core Sponsorship with RTÉ Commercial Solutions.
The sponsorship deal features 1 x 10” pre-recorded sponsor credited sting prior to every 2FM weather bulletin 6am – 7pm weekdays and 7am – 7pm weekends. Spanning the entire 2FM schedule, Liberty Insurance will promote a wide range of product mentions and will feature in all the 2FM top shows including Breakfast Republic, The Nicky Byrne Show with Jenny Greene, The Tracy Clifford Show and Weekends with Dave Fanning.
2FM is the largest national station for 15-34 year olds with a market of 13.6%, and has a weekly reach figure of 837,000. Four out of the top 5 programmes for adults between the ages of 15-34 are 2FM shows.
Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales says: “Following their successful tenure sponsoring Home and Away we are delighted Liberty Insurance has elected to stay with RTÉ. Keeping within the same demographic offered through RTÉ Two, moving to RTÉ Radio provides Liberty Insurance with a seven day platform on 2FM giving the opportunity to directly target Liberty’s key demographic.”
Sinéad Marshall, Strategic Brand Manager, Liberty Insurance said: “This partnership between RTÉ 2FM and Liberty Insurance represents an exciting opportunity for our business given the significant impact the weather has on our customers. Over the last 12 months the country has experienced red weather alerts and snow blizzards, heat waves and localised flooding; our Breakdown and Emergency Home Repair teams respond in real-time to any weather-related emergencies. Ensuring our customers are safe on their travels; protecting their homes and vehicles; and advising on how to deal with accidents in adverse weather conditions are really important for Liberty Insurance so this is an ideal fit for our brand”.
Colm Roche, Senior Sponsorship Manager, Core said, “We are delighted to be involved with Liberty Insurance’s sponsorship of 2FM Seven Day Weather on RTÉ 2FM. Partnering with 2FM Weather ensures Liberty Insurance will have an always on presence across the week while rotating key messages.”