Tourism NI took to the great outdoors as an exclusive launch partner of Primesight’s InLink, dominating the digital content on 18 Belfast City Centre screens.
The Discover NI campaign ran from February 18 to February 24 and showcased a range of destinations to visit across Northern Ireland.
Speaking about the campaign, Wendy McWilliams, media director at Genesis said; “Genesis are always looking for new platforms to showcase our client’s campaign, so naturally we’re delighted to partner with PML and InLink in this media innovation. We believe the 18 Belfast City Centre high-definition digital screens, all of which deliver dynamic content, will prove hugely popular with consumers and advertisers alike. Plus, when you consider the InLink sites offer added benefits such as free wi-fi, a facility for charging mobile devices and making free phone calls, it’s easy to see why they’re an exciting addition to the city.”
Keri Heatlie, Account Director at Primesight added: “We are delighted to bring InLink to Belfast as part of the urban roll-out of the UK’s smartest, digital out of home media and doubly thrilled to be working with Tourism NI as our exclusive launch partner. Our new locations, perfectly situated around the city centre, will keep residents and visitors alike up-to-date with great localised content and unrivalled connectivity – thanks to the free ultra-fast wi-fi and phone calls. You won’t be able to miss Tourism NI’s message broadcast across all 18 of our city centre screens, and we’re hugely grateful to them, Genesis and PML for their amazing launch support and we look forward to working with many more local, regional and national brands in the months ahead.”
The InLink domination across Belfast city centre was supported by a wider OOH billboard campaign running throughout February.
Clare Ferris, Account Executive at PML said; “It has been a pleasure to work with all parties involved in this exciting media-first for Tourism NI. Primesight’s new roadside digital InLink product is a premium addition to the streets of Belfast and the perfect platform to showcase some of Northern Ireland’s top-quality destinations.