The Dublin-based marketing, experiential and live events agency Verve has launched a new series of podcasts that will explore the worlds of marketing, creativity, digital, events and brand experience.
The second in the series- which is called Vervcast- examines the beauty of brand activations at festivals and gives the listener an insight into the anatomy of a successful festival activation.
Featured in the second episode is Edel Kinane from JUST EAT who discusses how and why brands are investing heavily in the festival experience. Topics range from the socially connected attendee and their rising expectations, brand roles / putting on a show, to JUST EAT’s commitment to festival experiential and the success of Flavourville.
According to Ronan Traynor, managing director of Verve: “Vervcast is designed to engage and entertain industry professionals and is packaged in commute sized segments. We’re delighted with the uptake and feedback to date.”
To listen to the latest episode of Vervcast click here: https://verve.ie/vervcast/