The Irish parenting website eumum has been rebranded as everymum. Established in 2000, eumom is a community of 165,000 mums who share their experiences and get trusted advice from experts online and offline. The rebrand follows eumom’s merger with Zahra Media Group, publisher of Easy Parenting Magazine, the Ultimate Maternity Guide, and the National Parenting Product Awards.
According to Gina Miltiadou, MD of Zahra Media Group: “The new name, everymum mirrors how our diverse community of mums right across Ireland identify with the platform. It also speaks to how we reflect modern motherhood in Ireland today, which is important because we reach 100% of first-time mothers.
“The merger between eumom and Zahra Media Group has made us the leading cross-platform parenting company in Ireland and our vision now is to be the largest authentic community of mums in Ireland who are deeply connected to us and each other online and offline.”