Home News PML Group announces winners of 2018 Poster Impact Awards

PML Group announces winners of 2018 Poster Impact Awards

PML Group has announced the winners of its annual Poster Impact Awards for 2018. The awards are based on PML Group’s Poster Impact research programme, which measures the effectiveness of more than 1,000 OOH advertising campaigns each year in the Republic of Ireland.

PML Group, experts in location marketing and OOH communications, has awarded the ten best performing campaigns in 2017 from ten key product categories. Performance was measured on the basis of campaign recall and creative ratings.

Among the winners this year are AIB (Financial Services), Aer Lingus (Tourism & Travel), Lidl (Retail) and Mars for M&M’s (Confectionery).

The most decorated media agencies this year is Mediaworks and Spark Foundry with two awards each while Rothco is the only creative agency to receive more than one award – for eir and AIB. Other agency winners include Carat, Starcom, BBDO and Chemistry.

Commenting on the 2018 winners, Colum Harmon, marketing director PML Group said: “The winning campaigns this year represent all that’s great about Out of Home media. No campaign can win without exceptionally high levels of recall and outstanding creative scores for their campaigns. These ten advertisers harnessed the creative potential that the OOH canvass provides and coupled it with excellence in media planning, along with their partner agencies. The reel is a great showcase for the medium and on behalf of PML Group, I’d like to congratulate everyone involved.”

Poster Impact is conducted every cycle (2 weeks) on behalf of PML Group by IpsosMRBI, among 300 Dubliners aged 16-54 and aged 18-54 for alcohol campaigns.

The full list of 2018 winners is as follows:

Beverages Category

Hop House 13
Media: Carat
Creative: AMV BBDO
OOH Agency: Source out of home

Confectionery Category

Media: Spark Foundry
Planning: MediaCom
Creative: BBDO
OOH Agency: PML

Entertainment Category

Paddington 2
Media: Havas Media
Creative: Empire Design
OOH Agency: Source out of home

Financial Services Category

Media: Starcom
Creative: Rothco
OOH Agency: Source out of home

Food Category

Chicago Town Pizza
Media: PHD
Creative: Insight Marketing
OOH Agency: PML

Health/Hygiene Category

Media: Zenith
Creative: Engage Communications
OOH Agency: PML

Restaurant Category

Media: Mediaworks
Creative: TBWA/Dublin
OOH Agency: Source out of home

Retail Category

Media: Mediaworks
Creative: Chemistry
OOH Agency: Source out of home

Telecoms Category

Media: Vizeum
Creative: Rothco
OOH Agency: Source out of home

Tourism & Travel Category

Aer Lingus
Media: Spark Foundry
Creative: KesselsKramer
OOH Agency: Source out of home

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