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AAI Seminar to Focus on What Marketers Need to Know About Generation Z

Kay McCarthy, Founder and Managing Director of MCCP

The future consumer and the so-called Generation Z – those aged between 5 and 19 – will be up for discussion on the next AAI Toolkit Seminar which will take place on February 27.

On hand to discuss these consumers will be Kay McCarthy and Jo Wood from MCCP while Claire O’Rourke and Sarah Rooney from market research company Amarách will also share their insights about this soon-to-be very important demographic and what marketers need to know about them.

Likely to be children of Generation X, this cohort grew up in times of deep recession so have learned different behaviours, have specific needs from brands and they use media differently.

The AAI Toolkit seminar will take place in the offices of Core, 1 Windmill Lane, Dublin 2 and will kick off at 8.15am and conclude at 10am. The cost is €35 per person and tickets can be booked online HERE


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