Focus Ireland will launch a TV ad called “I Can’t Sleep” during this week’s X Factor on Sunday night to raise awareness of the homelessness crisis in Ireland, with follow up ads running the following week during Coronation Street and Gogglebox.
In addition to the TV element, the campaign will run on Her.ie and Joe.ie as well as on Facebook and Twitter.
The creative and media placements were handled on a pro-bono basis and campaign is linked to Bord Gais Energy’s €1.2m, three year CSR partnership with the homeless charity. At the end of each ad, viewers will be asked to text a number to donate €4 which will then be matched by Bord Gais Energy.
