Tourism Ireland has teamed up with Vevo, a popular music video and entertainment platform, to create a new video guide to Dublin starring Kodaline. The video is part of a novel promotion to showcase Dublin to British holidaymakers this autumn.
The campaign will see Vevo create a new series of online videos – called Real Guides – fronted by well-known music acts in different cities. The first of these video guides is all about Dublin and stars Kodaline. Filming took place around Dublin this week, with the four band members taking viewers on a journey around their favourite places to shop, eat, drink and hang out in the city.
The video will be unveiled in early September and will be promoted across the Vevo platform in Britain this autumn, with the potential to reach up to 10 million 18 to 34-year-olds – or potential visitors for Dublin. It’s just one element of Tourism Ireland’s busy autumn campaign to raise awareness of some of the many great experiences on offer in Dublin and elsewhere around the island of Ireland.