Aaron Chalke, the former experiential director with Mediaworks has left the agency to set up a new business called foe.
Chalke has worked at Mediaworks for the past seven years and has picked up numerous awards for campaigns he worked on while at the agency, including the Rising Star Award at the Media Awards in 2015.
According to Chalke, the new agency will work as an independent collaboration partner that will aim to generate a higher returns on investment for marketing campaigns through brand activations that will utilise paid, owned and earned media.
“This is a very exciting move, with insight-led brand activations and ideas more critical than ever before in the consumer journey. As an impartial partner to brands, agencies and media owners, foe will create best in class consumer experiences with consumer insights and innovation at their heart. This will ensure our clients will see the best return on their marketing budgets,” says Chalke.