DMG Media Ireland and Media Milk have announced a strategic partnership called MCAST.
Utilising both the studio facilities at DMG’s offices in Ballsbridge and the state of the art post-facility of Media Milk in Ranelagh, MCAST will create original digital and broadcast content for DMG Media brands, clients and third parties.
MCAST will be headed up by Richard Callaghan who has over 20 years’ experience in the television, film and digital industries.
According to DMG Media Ireland’s CEO, Paul Henderson: “Video has been an increasingly important part of our business over the past six years since we installed our production studio. Joining together our facilities, Richard’s experience and our vast audiences will enable us to deliver great and engaging content at scale”.
Richard Callaghan added: “Creating high quality content has been at the core of everything I have been involved with in broadcast and cinema. Bringing our talent to the audiences of DMG brands and beyond is very exciting”.